Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in Cold War on ...
Read More
Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in Cold War on the Home Front , this debate and the American National Exhibition itself were, in fact, the culmination of a decade-long ideological battle fought with refrigerators, televisions, living room suites, and prefab homes. The first in-depth history of how domestic environments were exploited to promote the superiority of either capitalism or socialism on both sides of the Iron Curtain, Cold War on the Home Front reveals the tactics used by the American government to seduce citizens of the Soviet bloc with state-of-the-art consumer goods and the reactions of the Communist Party. Beginning in 1950, the U.S. State Department sponsored home expositions in West Berlin that were specifically designed to attract residents of East Berlin, featuring dream homes with modernist furnishings that presented an idealized vision of the lifestyle enjoyed by the consumer-citizen in the West. In response, Party authorities in East Germany staged socialist home expositions intended to evoke the domestic ideal of a cultured proletariat. Castillo closely follows the course of this escalating rivalry between competing consumer cultures through the 1950s, concluding that the Soviet bloc's inability to make good on the claim that it could emulate goods and living standards offered by the West was a contributing factor in communism's eventual demise. Using a mosaic of sources ranging from recently declassified government documents to homemaking journals and popular fiction, Cold War on the Home Front contributes an engaging new perspective on midcentury modernist style and its political uses at the dawn of the cold war.
Read Less
Add this copy of Cold War on the Home Front: the Soft Power of to cart. $15.12, fair condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2010 by Univ Of Minnesota Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. Acceptable-This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. PAPERBACK Standard-sized.
Add this copy of Cold War on the Home Front: The Soft Power of to cart. $16.44, very good condition, Sold by David Segal rated 5.0 out of 5 stars, ships from Brooklyn, NY, UNITED STATES, published 2010 by University of Minnesota Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Trade paperback (US). Glued binding. 304 p. Contains: Illustrations, black & white. Audience: General/trade. 2010 oversize paperback 1st edition 1st printing with full number line. Slight tilt to spine, a bit of rubbing and curling, else fine.
Add this copy of Cold War on the Home Front Format: Paperback to cart. $22.02, new condition, Sold by Websew Inc rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2010 by University of Minnesota Press.
Add this copy of Cold War on the Home Front: The Soft Power of to cart. $26.06, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by University of Minnesota Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 304 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Cold War on the Home Front: The Soft Power of to cart. $29.43, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by University of Minnesota Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 304 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Cold War on the Home Front the Soft Power of Midcentury to cart. $29.44, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2010 by John Wiley & Sons.
