This book is the most complete compendium of cause-related marketing ideas in print. Dr. Steckel and his team have compiled hundreds of ideas that corporations and nonprofits have used successfully. The initiatives feature partnerships that Dr. Steckel helped to forge during the past 20 years. Marketing, advertising, fundraising, fund development and other creative professionals will find the idea yeast here to develop outstanding cause-related marketing plans. This is not a how-to, but rather a valuable reference guide and ...
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This book is the most complete compendium of cause-related marketing ideas in print. Dr. Steckel and his team have compiled hundreds of ideas that corporations and nonprofits have used successfully. The initiatives feature partnerships that Dr. Steckel helped to forge during the past 20 years. Marketing, advertising, fundraising, fund development and other creative professionals will find the idea yeast here to develop outstanding cause-related marketing plans. This is not a how-to, but rather a valuable reference guide and creativity booster. The strategies can be employed separately, as a whole, or in combination with an organization's existing initiatives. All of the strategies serve the needs of both the nonprofit organization and its for-profit partner. They are clearly and concisely explained under the headings of Strategy, Underlying Value, Components, and Execution. An extensive index helps the reader find ideas and strategies by name or by subject.
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Add this copy of Cold Cash for Warm Hearts: 101 Best Social Marketing to cart. $27.41, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2004 by High Tide Press.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
