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Cognitive Interviewing: A Tool for Improving Questionnaire Design

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Cognitive Interviewing: A Tool for Improving Questionnaire Design - Willis, Gordon B
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The design and evaluation of questionnaires--and of other written and oral materials--is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the ...

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Cognitive Interviewing: A Tool for Improving Questionnaire Design 2004, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761928041

Trade paperback

Cognitive Interviewing: A Tool for Improving Questionnaire Design 2004, Sage Publications, Inc., Thousand Oaks

ISBN-13: 9780761928034

Hardcover