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Clicks, Bricks & Brands - Lindstrom, Martin, and Rogers, Martha, and Peppers, Don
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The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? Australia's most respected Internet guru offers the reader a fascinating insight into the development of clicks and mortar business.

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Clicks, Bricks & Brands 2001, Kogan Page, London, England

ISBN-13: 9780749434908

Trade paperback