This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 Excerpt: ...chase, is valuable though ugly because it carries a thought to every member of the household. Each one finds his face there, and so remembers the advertisement. In the same way we must undertake to reach children, old folks, young people, and the sturdy, hustling business man with some kind of a picture. Children ...
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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 Excerpt: ...chase, is valuable though ugly because it carries a thought to every member of the household. Each one finds his face there, and so remembers the advertisement. In the same way we must undertake to reach children, old folks, young people, and the sturdy, hustling business man with some kind of a picture. Children always awaken the best in everyone. Their pictures please and so secure the aid of memory if attached to advertising. Here is a pertinent form for a particular business. It is artistic, suggestive, and noteworthy, and the brief wording also helps to make it live as a reminder. George C. Shane, the business man who carried on such a splendid publicity campaign for missionary money, has now gone abroad to see the fields himself and gather pictures with his kodak. He made tremendous impressions by the different kinds of pictures he employed in his former campaign. He felt the need of securing others together with first-hand information, so that he might appeal to all classes of people on his return. When the Glee Club of New York University, consisting of seventy young men, sang, at a good deal of expense, a large cut and a small card cut of the seventy young men were made and used widely. This kind of a picture revived the youth of the men and attracted the attention of the older women and was not ignored by the younger ones. Nothing is fresher and more magnetic to the eye than a group of fine, clean-cut college fellows. At another time, when two girls and a boy--sisters and brother--remarkable artists and very young, were to play, their pictures were printed with finest half-tone work, while nothing but small type was put under it. Everyone will notice the picture of a child, and when they cannot readily see what the pictures are printed for, they w...
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Add this copy of Church Publicity; the Modern Way to Compel Them to Come to cart. $66.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Palala Press.
