When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic ...
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When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences - especially its urban youth. Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world's fastest-growing market.
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Add this copy of China's New Culture of Cool: Understanding the World's to cart. $6.49, fair condition, Sold by Cheryls-Books rated 4.0 out of 5 stars, ships from Vinemont, AL, UNITED STATES, published 2006 by New Riders Press.
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Fair. Size: 112x8x144; Paperback book in acceptable condition. Text appears clean and unmarked. Some shelf and use wear, including sharp creases on covers and spine from poor storage, otherwise appears to be a good readable, usable copy!
Add this copy of China's New Culture of Cool: Understanding the World's to cart. $8.22, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by New Riders Publishing.
Add this copy of China's New Culture of Cool: Understanding the World's to cart. $40.33, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2006 by New Riders.
