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Children as Consumers: A Psychological Analysis of the Young People's Market

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Children as Consumers: A Psychological Analysis of the Young People's Market - Furnham, Adrian, and Gunter, Barrie
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Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

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Children as Consumers: A Psychological Analysis of the Young People's Market 1998, Routledge, Oxford

ISBN-13: 9780415185356

Trade paperback

Children as Consumers: A Psychological Analysis of the Young People's Market 1998, Routledge, London, England

ISBN-13: 9780415185349

Hardcover