Skip to main content alibris logo

Chickens and Pigs: Business Models and Competitive Strategy

by

Write The First Customer Review
Chickens and Pigs: Business Models and Competitive Strategy - Star, Harold, Ph.D.
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Chickens and Pigs shows executives how to use the power of business models to build strategies that make customers the center of their strategic planning activities. The reader learns how to: categorize customers in terms of the benefits they bring, focus on the right customers, balance holding current customers with finding new ones, and diversify with purpose and confidence. It's a strategic planning book unlike any other, written by an author who straddles both the academic and business settings. It offers fresh, ...

loading
Chickens and Pigs: Business Models and Competitive Strategy 2007, Emba Press

ISBN-13: 9780964696204

Trade paperback