Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were challenger brands. Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown ...
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Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were challenger brands. Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that distinguished the campaign from those of their competitors. Each case study includes insights - both from the client company and the design firm - on the creative processes behind the projects and the brilliant moves that helped catapult them to the top. Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone involved in launching new brands into a competitive market.
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Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $3.99, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2004 by Rockport Pub.
Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $7.55, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2004 by Rockport Publishers.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $9.50, good condition, Sold by Orca Books Cooperative rated 5.0 out of 5 stars, ships from Olympia, WA, UNITED STATES, published 2003 by Rockport Pub.
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Used-G. This book is noticeably used and in good condition. Help support Orca Books Cooperative--Olympia's only Co-op Bookstore! Shelf wear on cover and/or edges. Some creasing on the cover.
Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $10.99, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2003 by Rockport Publishers Inc.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $12.33, good condition, Sold by Stephen White Books rated 5.0 out of 5 stars, ships from Bradford, WEST YORKSHIRE, UNITED KINGDOM, published 2003 by Rockport Publishers Inc.
Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $12.63, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Rockport Pub.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $12.63, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Rockport Pub.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $18.95, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2003 by Rockport Publishers.
Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $23.51, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Rockport Publishers Inc.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9781592530939.
Add this copy of Challenging the Big Brands: How New Brands Win Market to cart. $26.98, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Rockport Pub.
