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Casino Customer Service: The Win Win Game

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Casino Customer Service: The Win Win Game - Thompson, William N, and Comeau, Michele
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A guide to customer service in the casino industry in which the authors argue that investments in customer service are "activities in a positive-sum game, or what can be called a win-win game. The customer wins better enjoyment of products offered, and the casino wins with renewed and repeated patronage."

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Casino Customer Service: The Win Win Game 2012, University of Nevada Press

ISBN-13: 9780874178944

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