"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
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"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
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Add this copy of Cases on Branding Strategies and Product Development: to cart. $196.27, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by Business Science Reference.
