Cases on Branding Strategies and Product Development: Successes and Pitfalls

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"-- Read More

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"-- Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $195.00 Title: Cases on Branding Strategies and Product Development: Successes and Pitfalls Publisher: IGI Global Print ISBN: 9781466673939, 1466673931 eText ISBN: 9781466673953 Edition: 2014 Format: EPUB eBook	$195.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ