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Cases: Strategic Management and Business Policy

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Cases: Strategic Management and Business Policy - Wheelen, Thomas, and Hunger, J.
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This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

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Cases: Strategic Management and Business Policy 2005, Pearson, Upper Saddle River

ISBN-13: 9780131494602

10th edition

Paperback