Marketing is the action or business of promoting and selling products or services, focusing on a product/service to the society's requirements. This book, in its Seventh Edition, presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business. Questions given at the end of each case are intended to ...
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Marketing is the action or business of promoting and selling products or services, focusing on a product/service to the society's requirements. This book, in its Seventh Edition, presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business. Questions given at the end of each case are intended to stimulate active discussion. UNIQUE SELLING PROPOSITION (USP): Cases taken from real business world with detailed information encourage the reader to sift through the information tangles to arrive at meaningful solutions.
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Add this copy of Case Studies in Marketing the Indian Context to cart. $25.78, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2010 by PHI Learning.
Add this copy of Case Studies in Marketing the Indian Context to cart. $29.62, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2012 by Prentice-Hall of India Pvt. Ltd.
Add this copy of Case Studies in Marketing: The Indian Context to cart. $36.89, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2010 by PHI Learning.
Add this copy of Case Studies in Marketing: The Indian Context to cart. $41.65, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2012 by Prentice-Hall of India Pvt.Ltd.
