This is the story of what happens when a football club changes overnight and fans are left to deal with the fallout. It is the real story of what happened from the beginning to the end of an unwanted rebrand of a proud football club. For some, it was tolerable, for most a step too far. Cardiff City: Rebranded tells how the club's change from blue, a colour the club had worn for more than a century, to red in the summer of 2012 caused absolute and unnecessary turmoil. Flamboyant owner Vincent Tan made the change in good ...
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This is the story of what happens when a football club changes overnight and fans are left to deal with the fallout. It is the real story of what happened from the beginning to the end of an unwanted rebrand of a proud football club. For some, it was tolerable, for most a step too far. Cardiff City: Rebranded tells how the club's change from blue, a colour the club had worn for more than a century, to red in the summer of 2012 caused absolute and unnecessary turmoil. Flamboyant owner Vincent Tan made the change in good faith, to help the club crack the Asian market, but made the mistake of not consulting City's diehard fans, who were left to like it or lump it. The rebrand lasted almost three years and this book is the story of what happened during that period from a fans' perspective, with first-hand accounts from supporters, players and those involved with the club - set against a backdrop of a first-ever promotion to the Premier League, and subsequent relegation - from what is one of the most turbulent periods in Cardiff City's proud history.
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Add this copy of Cardiff City: Rebranded: Bluebirds and Red Dragons to cart. $14.88, very good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2016 by Pitch Publishing Ltd.
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Seller's Description:
Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Cardiff City: Rebranded: Bluebirds and Red Dragons to cart. $15.06, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2016 by Pitch Publishing Ltd.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Cardiff City: Rebranded: Bluebirds and Red Dragons to cart. $17.30, like new condition, Sold by Pearlydewdrops rated 4.0 out of 5 stars, ships from Haywards Heath, WEST SUSSEX, UNITED KINGDOM, published 2016 by Pitch Publishing Ltd.
Add this copy of Cardiff City: Rebranded: Bluebirds and Red Dragons to cart. $17.34, good condition, Sold by Pearlydewdrops rated 4.0 out of 5 stars, ships from Haywards Heath, WEST SUSSEX, UNITED KINGDOM, published 2016 by Pitch Publishing Ltd.
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Seller's Description:
In good, clean. lightly read condition. However some shelf wear and bumps to edges of cover. Wrinkling to pages due to water damage. Still readable. Creasing to cover and few last pages.
