English has become the language of choice for global economic, political, and cultural exchange. Many developing countries (and, notably, many former Soviet bloc countries) have little choice but to \u201cbuy into English\u201d as a path to ideological and material betterment. As Catherine Prendergast reveals, however, investing in English has not always been easy and has often disappointed expectations. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, ...
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English has become the language of choice for global economic, political, and cultural exchange. Many developing countries (and, notably, many former Soviet bloc countries) have little choice but to \u201cbuy into English\u201d as a path to ideological and material betterment. As Catherine Prendergast reveals, however, investing in English has not always been easy and has often disappointed expectations. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. To chart this evolution, she examines globalization's past as well as its present. Through personal histories, she offers a rare glance at how the communist regime was forced to reckon with English's growing global stature. Prendergast contrasts these accounts with chronicles of adept multitaskers learning English during Slovakia's exhausting fast-track incorporation into the European Union and Western capitalism. She reveals how the use of English in everyday life has become suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit. Buying into English presents a fascinating study of how language lives in the imagination as much as in the world, an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English.
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Add this copy of Buying Into English: Language and Investment in the New to cart. $7.56, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2008 by University of Pittsburgh Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Buying Into English: Language and Investment in the New to cart. $7.60, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by University of Pittsburgh Press.
Add this copy of Buying Into English: Language and Investment in the New to cart. $12.99, very good condition, Sold by Bookmarc's rated 4.0 out of 5 stars, ships from La Porte, TX, UNITED STATES, published 2008 by University of Pittsburgh Press.
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Very Good. No Jacket as Issued. BT6-An uncorrected proof trade paperback book in near fine condition that has light shelf wear. Buying into English presents a fascinating study of how language lives in the imagination as much as in the world, an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English. 9"x6", 176 pages. Satisfaction Guaranteed.
Add this copy of Buying Into English: Language and Investment in the New to cart. $14.32, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2008 by University of Pittsburgh Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Buying into English: Language and Investment in the New to cart. $32.74, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2008 by University of Pittsburgh Press.
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Good. Trade paperback (US). Glued binding. 192 p. Contains: Illustrations, black & white, Line drawings, black & white, Figures. Composition, Literacy, and Culture, 163. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Buying Into English: Language and Investment in the New to cart. $37.46, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by University of Pittsburgh Press.
Add this copy of Buying Into English Format: Paperback to cart. $38.35, new condition, Sold by indoo rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2008 by University of Pittsburgh Press.
