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Business Transformation Essentials: Case Studies and Articles

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Business Transformation Essentials: Case Studies and Articles - Uhl, Axel, and Gollenia, Lars Alexander
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Transformation programs are an common feature of global companies carrying out major strategic change projects. These programs combine business and technical expertise to bring together management and information systems. Managers rate firms' transformation competencies relatively poorly, and the success rate of such endeavours is correspondingly low. Using a variety of case studies including: Allianz SE, Shell, SAP, Vodafone, and Mercedes-Benz, this book provides unprecedented insights into characteristics of current ...

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Business Transformation Essentials: Case Studies and Articles 2013, Routledge, Oxford

ISBN-13: 9781472426987

Hardcover