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Business Storytelling for Dummies

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Business Storytelling For Dummies - Dietz, Karen, PhD, and Silverman, Lori L
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Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there's a method behind it that anyone can learn. Full of practical advice and ...

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Business Storytelling For Dummies 2013, For Dummies

ISBN-13: 9781118661215

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