A current introductory business text which aims to inform the student about the important facets of today's business world. Now in its third edition, "Business", covers an array of contemporary international issues, the ethical and legal environment, technology, service operations and social responsibility. The text has a strong focus on high quality/high productivity issues with discussions on the total quality management concept. It looks at today's business diversities - entrepreneurship, multiculturalism, family ...
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A current introductory business text which aims to inform the student about the important facets of today's business world. Now in its third edition, "Business", covers an array of contemporary international issues, the ethical and legal environment, technology, service operations and social responsibility. The text has a strong focus on high quality/high productivity issues with discussions on the total quality management concept. It looks at today's business diversities - entrepreneurship, multiculturalism, family businesses, franchises and medium sized business. It takes an international perspective to broaden understanding of international markets with many international examples and boxes throughout the body of the text. End of part cases illustrate international business to get students to think about real-world global concerns such as business fundamentals, human resources, management, marketing and finance. The text also emphasizes the ethical issues to illustrate how to deal with controversy in the business world and show how businesses are responding to today's most pressing environmental issues, it looks at the various careers available in business pinpointing the characteristics of various business fields with new career tips at the end of each part and features a separate chapter on small business.
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