A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.
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A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.
Read Less
Add this copy of Business Marketing Strategy: Concepts and Applications to cart. $53.86, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1995 by Irwin Professional Publishing.
Add this copy of Business Marketing Strategy to cart. $69.54, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1995 by The McGraw-Hill Company.
Add this copy of Business Marketing Strategy: Concepts and Applications to cart. $81.70, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1995 by Richard d Irwin.
