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Business Innovation in the 21st Century

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BUSINESS INNOVATION in the 21st Century - Gupta, Praveen
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The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation(TM); Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding ...

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BUSINESS INNOVATION in the 21st Century 2007, Booksurge Publishing, Scotts Valley, CA

ISBN-13: 9781419646638

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