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Business Economics: A Contemporary Approach

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Business Economics: A Contemporary Approach - Earl, Peter, and Wakeley, Tim
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Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the ...

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Business Economics: A Contemporary Approach 2004, McGraw Hill Higher Education, London

ISBN-13: 9780077103927

UK edition

Paperback