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Business Development: Processes, Methods and Tools

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Business Development: Processes, Methods and Tools - Kohne, Andreas
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This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study. The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains ...

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Business Development: Processes, Methods and Tools 2022, Springer Vieweg, Weisbaden

ISBN-13: 9783658388430

2nd edition 2023

Paperback