Identifies and describes the business aspects of technology transfer in three sections, addressing the technology product, technology marketing and out-licensing, and technology acquisition and in-licensing. Focuses on the familiar elements of market research, packaging, pricing, promotion, advertis
Read More
Identifies and describes the business aspects of technology transfer in three sections, addressing the technology product, technology marketing and out-licensing, and technology acquisition and in-licensing. Focuses on the familiar elements of market research, packaging, pricing, promotion, advertis
Read Less
Add this copy of Business Aspects of Technology Transfer to cart. $63.14, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1990 by William Andrew.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
