Identifies and describes the business aspects of technology transfer in three sections, addressing the technology product, technology marketing and out-licensing, and technology acquisition and in-licensing. Focuses on the familiar elements of market research, packaging, pricing, promotion, advertis
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Identifies and describes the business aspects of technology transfer in three sections, addressing the technology product, technology marketing and out-licensing, and technology acquisition and in-licensing. Focuses on the familiar elements of market research, packaging, pricing, promotion, advertis
Read Less
Add this copy of Business Aspects of Technology Transfer to cart. $7.75, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1990 by William Andrew.
Add this copy of Business Aspects of Technology Transfer to cart. $47.95, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1990 by William Andrew.