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Bulletproof Branding - Westfall, Chris, and Phelps-Shih, Brenda (Designer), and Rubin, Ted (Preface by)
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Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types ...

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Bulletproof Branding 2014, Marie Street Press

ISBN-13: 9780985414825

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