In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.12, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.12, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.12, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.12, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.12, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $2.12, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $3.68, like new condition, Sold by Lady BookHouse rated 5.0 out of 5 stars, ships from Belmont, MA, UNITED STATES, published 2002 by Jossey-Bass.
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Like New. Size: 6x1x9; This book is in near-perfect condition, showing minimal signs of use. It has clean, crisp pages with no markings or highlighting, and the spine and cover are intact without any creases or wear. This book appears as if it has been barely touched and is virtually indistinguishable from a brand new book.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $5.00, good condition, Sold by Bookmans rated 4.0 out of 5 stars, ships from Tucson, AZ, UNITED STATES, published 2002 by Jossey-Bass.
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $5.99, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2002 by Jossey-Bass.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Building the Brand-Driven Business: Operationalize Your to cart. $7.99, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Jossey-Bass.
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