"The founder and CEO of Jazzercise, Inc., reveals the secrets to her ... success, ... [describing] the principles that made, and continue to make, Jazzercise the worldwide women-owned enterprise it is today. ... Sheppard Missett shows how you can build your own successful business by daring to dream big; pairing your passion with a greater purpose; paying attention to cues, signs, and signals; embracing changing technologies; hiring for attitude, empathy, and creativity; setting standards; establishing 'firsts'; cultivating ...
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"The founder and CEO of Jazzercise, Inc., reveals the secrets to her ... success, ... [describing] the principles that made, and continue to make, Jazzercise the worldwide women-owned enterprise it is today. ... Sheppard Missett shows how you can build your own successful business by daring to dream big; pairing your passion with a greater purpose; paying attention to cues, signs, and signals; embracing changing technologies; hiring for attitude, empathy, and creativity; setting standards; establishing 'firsts'; cultivating your customer community; reaching out; stepping forward; and giving back"--
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