This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1919 edition. Excerpt: ... XXXVIII Selling the Newspapers by States As1de from the service devices suggested in previous chapters and in Chapters XV and XVI of Newspaper Building, which are fundamental and can be expanded and elaborated to meet almost any line of endeavor, there are broader and bigger ideas which should be ...
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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1919 edition. Excerpt: ... XXXVIII Selling the Newspapers by States As1de from the service devices suggested in previous chapters and in Chapters XV and XVI of Newspaper Building, which are fundamental and can be expanded and elaborated to meet almost any line of endeavor, there are broader and bigger ideas which should be developed to secure the increased use of newspaper advertising by manufacturers and retailers for business expansion and to the profit of our newspapers. In 1912 the writer started a series of short first-page advertising talks entitled "Advertising the Advertiser," by John Fallon, in The New York Globe, which attracted so much attention that they were offered free of charge to any daily newspaper which would use them. The result was that within six weeks over 800 newspapers were printing them simultaneously. Probably nothing short of a Presidential message or some big item of national importance ever received such general and standardized presentation, which shows what could be done if all the newspapers, for a short period, would stand shoulder to shoulder for their own best interests. After a few months, as some of the newspapers insisted on paying their way, I organized the United Newspapers to continue the printing of advertising talks and to do many other things for the stimulation of advertising for the newspapers. At one time we had nearly 500 newspapers represented in the United Newspapers. At that time there was a moribund, ineffective organization known as the Daily Newspaper Club, consisting of some twenty or thirty daily newspapers endeavoring by various means to do something in the same line. Conducted by a small coterie of those primarily seeking advantage for themselves (the big papers), it never got out of the would-like-to-be...
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Add this copy of Building Newspaper Advertising (the History of to cart. $97.50, good condition, Sold by Salish Sea Books rated 5.0 out of 5 stars, ships from Bellingham, WA, UNITED STATES, published 1985 by Taylor & Francis Publishing.
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Seller's Description:
Good++; Hardcover; 1985, Taylor & Francis Publishing; Overall excellent condition, but slight discolored patch to front cover; Pages clean & unmarked; Good binding with straight spine; Tan cloth covers with title in green lettering along spine; 550 pages; "Building Newspaper Advertising (The History of advertising), " by Jason Rogers.
