The story of Bugatti's reincarnation in the late 1980s. When in 1987, Romano Artioli and his high-profile associates--Ferruccio Lamborghini, Paolo Stanzani and Jean-Marc Borel--decided to reincarnate Bugatti, one of the most famous automotive marques of all time, they were not the first to go down this path. Attempts at relaunching famous brands, such as Duesenberg, Invicta, Mercer and Stutz, had been made by moneyed adventurers, yet all the projects, almost without fail, had ended in sorrow. In what way could Bugatti ...
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The story of Bugatti's reincarnation in the late 1980s. When in 1987, Romano Artioli and his high-profile associates--Ferruccio Lamborghini, Paolo Stanzani and Jean-Marc Borel--decided to reincarnate Bugatti, one of the most famous automotive marques of all time, they were not the first to go down this path. Attempts at relaunching famous brands, such as Duesenberg, Invicta, Mercer and Stutz, had been made by moneyed adventurers, yet all the projects, almost without fail, had ended in sorrow. In what way could Bugatti be any different? In Ferruccio Lamborghini, Paolo Stanzani and design legend Marcello Gandini, they had three of the most prominent names in the Italian supercar firmament, and the factory at Campogalliano was one of the most modern, stylish, and theoretically efficient in the realms of automotive manufacturing edifices. The inauguration itself was an event of great splendour, with the who's who of the European automobile industry present, suggesting a bright future for the marque. Five years later, Romano Artioli's dream was over. Bankruptcy was declared, the factory was closed, leaving the last hundred workers jobless, and the beautiful campus reduced to a ghost building. Not even a decade had passed between the first germs of an idea in 1986, and the end in 1995, yet there are enough ingredients for an exciting action-filled television series: discord, rivalry, pride, power, money, prestige, stars, crises and a dramatic end. What happened? Why did it happen? Bugatti: The Italian Decade answers all that and more.
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Add this copy of Bugatti: The Italian Decade to cart. $148.49, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Dalton Watson Fine Books.
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Fine. Sewn binding. Cloth over boards. 400 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Bugatti: The Italian Decade to cart. $149.99, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Dalton Watson Fine Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 400 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Bugatti: the Italian Decade to cart. $150.00, new condition, Sold by Hennessey + Ingalls rated 5.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2023 by Dalton Watson Fine Books.
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Seller's Description:
New. The story of Bugatti's reincarnation in the late 1980s. When in 1987, Romano Artioli and his high-profile associates--Ferruccio Lamborghini, Paolo Stanzani and Jean-Marc Borel--decided to reincarnate Bugatti, one of the most famous automotive marques of all time, they were not the first to go down this path. Attempts at relaunching famous brands, such as Duesenberg, Invicta, Mercer and Stutz, had been made by moneyed adventurers, yet all the projects, almost without fail, had ended in sorrow. In what way could Bugatti be any different? In Ferruccio Lamborghini, Paolo Stanzani and design legend Marcello Gandini, they had three of the most prominent names in the Italian supercar firmament, and the factory at Campogalliano was one of the most modern, stylish, and theoretically efficient in the realms of automotive manufacturing edifices. The inauguration itself was an event of great splendour, with the who's who of the European automobile industry present, suggesting a bright future for the marque. Five years later, Romano Artioli's dream was over. Bankruptcy was declared, the factory was closed, leaving the last hundred workers jobless, and the beautiful campus reduced to a ghost building. Not even a decade had passed between the first germs of an idea in 1986, and the end in 1995, yet there are enough ingredients for an exciting action-filled television series: discord, rivalry, pride, power, money, prestige, stars, crises and a dramatic end. What happened? Why did it happen? Bugatti: The Italian Decade answers all that and more.
