Brides, Inc.: American Weddings and the Business of Tradition

Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry. Read More

Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry. Read Less

• All from $1.25
• New Books from $8.25
• Used Books from $1.25
• Rare Books from $29.18

• All Copies (0)
• Choose Edition (2)

Currently there are no used copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.

2008, University of Pennsylvania Press, Philadelphia ISBN-13: 9780812220452 Trade paperback See All from $2.30

2006, University of Pennsylvania Press, Philadelphia ISBN-13: 9780812239454 Hardcover See All from $1.25