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Break from the Pack: How to Compete in a Copycat Economy

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Break from the Pack: How to compete in a copycat economy - Harari, Oren
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Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave ...

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Break from the Pack: How to compete in a copycat economy 2007, Pearson Education Limited

ISBN-13: 9780273710981

Hardcover

Break from the Pack: How to Compete in a Copycat Economy 2006, FT Press, Upper Saddle River, NJ

ISBN-13: 9780131888630

Hardcover