Branding as Communication

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. Read More

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $61.15 Title: Branding as Communication by Susan B. Barnes Publisher: Peter Lang Print ISBN: 9781433128035, 1433128039 eText ISBN: 9781433138270 Edition: 2017 1st edition Format: EPUB eBook	$61.15 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ