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Branded Male: Marketing to Men

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Branded Male: Marketing to Men - Tungate, Mark
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Painting a portrait of the modern male consumer, Tungate considers how marketers can target him in all his activities, from morning to night. In the process, the author examines male-centered marketing in such areas as cars, restaurants, technology, fashion, and books.

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    • Title: Branded Male by Mark Tungate
    • Publisher: Kogan Page
    • Print ISBN: 9780749450113, 0749450118
    • eText ISBN: 9780749453565
    • Edition: 2008 1st edition
    • Format: PDF eBook
    $39.99
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