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Brand Psychology: The Art and Science of Building Strong Brands

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Brand Psychology: The Art and Science of Building Strong Brands - Busche, Laura
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Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

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Brand Psychology: The Art and Science of Building Strong Brands 2023, Routledge, Oxford

ISBN-13: 9781032373720

Trade paperback

Brand Psychology: The Art and Science of Building Strong Brands 2023, Routledge, Oxford

ISBN-13: 9781032373768

Hardcover