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Brand Media Strategy: Integrated Communications Planning in the Digital Era

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Brand Media Strategy: Integrated Communications Planning in the Digital Era - Young, A
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"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He ...

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Brand Media Strategy: Integrated Communications Planning in the Digital Era 2016, Palgrave MacMillan, New York

ISBN-13: 9781349949755

Trade paperback

Brand Media Strategy: Integrated Communications Planning in the Digital Era 2014, Palgrave MacMillan, New York

ISBN-13: 9781137279569

Hardcover

Brand Media Strategy: Integrated Communications Planning in the Digital Era 2011, Palgrave MacMillan, New York, NY

ISBN-13: 9780230104747

2011 edition

Hardcover