Gleichg???ltig, wie gut eine Marke am Markt positioniert ist - ein einziger negativer Kontakt zwischen Kunde und Mitarbeiter reicht schon aus, um den guten Ruf zu ruinieren. Um diese Situation zu vermeiden, m???ssen Unternehmen sicherstellen, da??? das gesamte Unternehmen, insbesondere die Mitarbeiter mit Kundenkontakt, die Marke leben. Denn wenn Mitarbeiter nicht in der Lage sind, das Wesen der Marke durch ihr Handeln zu repr???sentieren, k???nnen Sie den Unternehmenserfolg erheblich beeintr???chigen. Hamish Pringle ...
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Gleichg???ltig, wie gut eine Marke am Markt positioniert ist - ein einziger negativer Kontakt zwischen Kunde und Mitarbeiter reicht schon aus, um den guten Ruf zu ruinieren. Um diese Situation zu vermeiden, m???ssen Unternehmen sicherstellen, da??? das gesamte Unternehmen, insbesondere die Mitarbeiter mit Kundenkontakt, die Marke leben. Denn wenn Mitarbeiter nicht in der Lage sind, das Wesen der Marke durch ihr Handeln zu repr???sentieren, k???nnen Sie den Unternehmenserfolg erheblich beeintr???chigen. Hamish Pringle (Marketingexperte) und William Gordon (Managementexperte) haben in Brand Manners ein solides Schema erarbeitet, mit deren Hilfe jedes Unternehmen lernen kann, durch Leben und Repr???sentieren der Marke ein ganzheitliches Markenkonzept und eine markenorientierte Servicekultur aufzubauen. Mit zahlreichen Fallstudien von Spitzenunternehmen wie z.B. British Airways, Monsanto, Gateway 2000, Coca-Cola, McDonalds und Burger King. Praxisorientiert und topaktuell!
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Add this copy of Brand Manners: How to Create the Self-Confident to cart. $21.45, new condition, Sold by Ambis Enterprises LLC rated 3.0 out of 5 stars, ships from Benton Harbor, MI, UNITED STATES, published 2009 by Wiley.
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Add this copy of Brand Manners: How to Create the Self-Confident to cart. $23.99, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2009 by Wiley.
Add this copy of Brand Manners: How to Create the Self-Confident to cart. $31.16, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2009 by Wiley.
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Add this copy of Brand Manners: How to Create the Self Confident to cart. $10.95, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2001 by Wiley.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Brand Manners: How to Create the Self Confident to cart. $34.37, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Wiley.
