This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Read More
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Read Less
Add this copy of Brand Management: Mastering Research, Theory and to cart. $51.62, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Routledge.
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Seller's Description:
New. Print on demand Trade paperback (US). Glued binding. 338 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
