This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Read More
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Read Less
Add this copy of Brand Management: Mastering Research, Theory and to cart. $51.61, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2020 by Routledge.
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New. Trade paperback (US). Glued binding. 338 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Brand Management: Mastering Research, Theory and to cart. $51.62, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Routledge.
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New. Trade paperback (US). Glued binding. 338 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Brand Management: Mastering Research, Theory and to cart. $65.92, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2020 by Routledge.
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New. Trade paperback (US). Glued binding. 338 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Brand Management to cart. $102.04, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by Routledge.
