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Brand Breakout: How Emerging Market Brands Will Go Global

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Brand Breakout: How Emerging Market Brands Will Go Global - Kumar, Nirmalya, and Steenkamp, Jan-Benedict E M
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Brand Breakout: How Emerging Market Brands Will Go Global 2016, Palgrave MacMillan, London

ISBN-13: 9781349446742

2015 edition

Trade paperback

Brand Breakout: How Emerging Market Brands Will Go Global 2015, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137467591

Paperback

Brand Breakout: How Emerging Market Brands Will Go Global 2013, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137276612

Hardcover