The inside story of Mayo Clinic's revolutionary, decades-long marketing and branding evolution from a revered mid-western clinic to a globally renowned provider of health care treatment and information--as told by one of the key leaders. Beginning in 1980, Mayo Clinic was transformed from a single clinic in Minnesota to a global brand with a revolutionary digital and social media presence. Brand Aid is the story of how this remarkable evolution occurred. Written in a personal and engaging style, Brand Aid is deep in ...
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The inside story of Mayo Clinic's revolutionary, decades-long marketing and branding evolution from a revered mid-western clinic to a globally renowned provider of health care treatment and information--as told by one of the key leaders. Beginning in 1980, Mayo Clinic was transformed from a single clinic in Minnesota to a global brand with a revolutionary digital and social media presence. Brand Aid is the story of how this remarkable evolution occurred. Written in a personal and engaging style, Brand Aid is deep in concepts but a pleasure to read. Unlike other "how-to" books, John La Forgia's Brand Aid presents personal stories and real-life examples that bring his concepts to life in a vivid and relatable way. Simultaneously a memoir about La Forgia's career at Mayo Clinic, a how-to manual for practitioners and leaders in the field, and a higher-level excursion into some of the burning issues of American health care today, this is a uniquely compelling and illuminating read. "La Forgia blends his personal experiences running marketing at the Mayo Clinic with the many lessons and rules he learned along the way. It is an absolute must-read for anyone seriously interested in health care marketing or, more broadly, the marketing of professional services." --Kevin Keller, PhD, Author of Marketing Management and Strategic Brand Management
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Add this copy of Brand Aid: the Revolutionary Transformation of the Mayo to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2019 by Savio Republic.
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Add this copy of Brand Aid: the Revolutionary Transformation of the Mayo to cart. $7.98, very good condition, Sold by EdmondDantes Bookseller rated 5.0 out of 5 stars, ships from Minneapolis, MN, UNITED STATES, published 2019 by Savio Republic.
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Add this copy of Brand Aid: the Revolutionary Transformation of the Mayo to cart. $8.99, very good condition, Sold by Book Outpost rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 2019 by Savio Republic.
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New. Trade paperback (US). Glued binding. 288 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Add this copy of Brand Aid: the Revolutionary Transformation of the Mayo to cart. $15.44, new condition, Sold by Book Outpost rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 2019 by Savio Republic.
