Add this copy of Boxed and Labelled Two! : New Approaches to Packaging to cart. $4.86, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2011 by Gestalten.
Add this copy of Boxed and Labelled Two! : New Approaches to Packaging to cart. $7.88, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2011 by gestalten.
Add this copy of Boxed and Labelled Two! : New Approaches to Packaging to cart. $9.20, very good condition, Sold by Academybookshop rated 5.0 out of 5 stars, ships from Long Island City, NY, UNITED STATES, published 2011 by gestalten.
Add this copy of Boxed and Labelled Two! : New Approaches to Packaging to cart. $9.44, very good condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2011 by gestalten.
Add this copy of Boxed and Labelled: 2: New Approaches to Packaging to cart. $19.80, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by Die Gestalten Verlag.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9783899553789.
Add this copy of Boxed and Labelled Two! : New Approaches to Packaging to cart. $35.27, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by gestalten.
Add this copy of Boxed and Labelled Two! : New Approaches to Packaging to cart. $68.00, good condition, Sold by Hennessey + Ingalls rated 4.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2011 by Gestalten Verlag.
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Seller's Description:
New. The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product's print advertising campaign--as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design--all of which address a longing for 'truthfulness. ' One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an 'Ah, just like grandma used to make! ' reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product's connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feel through a very playful use of graphic design, patterns, and illustration. Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed and Labelled 2 are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts. Although the work in Boxed and Labelled 2 ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today.
Add this copy of Boxed and Labelled Two! : New Approaches to Packaging to cart. $84.05, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2011 by Die Gestalten Verlag.
Add this copy of Boxed and Labelled Two! : New Approaches to Packaging to cart. $109.61, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by gestalten.
Add this copy of Boxed and Labelled Two! New Approaches to Packaging to cart. $2,470.00, good condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 2011 by Gestalten.
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Seller's Description:
New. 3899553780. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--224 pages. Description: " 'Boxed & Labelled Two! ' Is a compelling exploration of the power of state-of-the-art packaging design today and documents its main strategic directions—all of which address a longing for 'truthfulness. 'Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in this book are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts."--with a bonus offer--
