Focusing on marketing campaigns as well as vendor and exhibit choices, Boosting a New West explores the cultural and social meaning of Portland, Seattle, San Diego, and San Francisco expositions held between 1905 and 1915, detailing biased racial attitudes, perceptions of the cities at the time, and local leaders' attempts to shape a new western identity.
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Focusing on marketing campaigns as well as vendor and exhibit choices, Boosting a New West explores the cultural and social meaning of Portland, Seattle, San Diego, and San Francisco expositions held between 1905 and 1915, detailing biased racial attitudes, perceptions of the cities at the time, and local leaders' attempts to shape a new western identity.
Read Less
