Big Business And Radio by Archer, Gleason Leonard is a comprehensive study of the relationship between radio broadcasting and the business world in the early 20th century. The book examines how the rise of radio technology impacted the business world, and how businesses in turn shaped the development of radio broadcasting.The author explores the role of advertising and sponsorship in early radio programming, and how these commercial interests influenced the content and format of radio shows. He also delves into the legal ...
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Big Business And Radio by Archer, Gleason Leonard is a comprehensive study of the relationship between radio broadcasting and the business world in the early 20th century. The book examines how the rise of radio technology impacted the business world, and how businesses in turn shaped the development of radio broadcasting.The author explores the role of advertising and sponsorship in early radio programming, and how these commercial interests influenced the content and format of radio shows. He also delves into the legal and regulatory challenges faced by radio broadcasters, and how these challenges impacted the growth and development of the industry.Throughout the book, Archer provides detailed case studies of key players in the radio industry, including broadcasters, advertisers, and regulatory bodies. He also examines the social and cultural impact of radio on American society, and how the medium helped shape popular culture in the early 20th century.Overall, Big Business And Radio is an insightful and informative study of the complex relationship between business and technology in the early days of radio broadcasting. It provides a fascinating look at the history of one of the most influential media platforms of the 20th century, and sheds light on the ways in which commercial interests have shaped the development of media technologies throughout history.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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Add this copy of Big Business and Radio to cart. $25.72, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Legare Street Press.
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