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Big Brands Are Watching You: Marketing Social Justice and Digital Culture - Sobande, Francesca
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"How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You). Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of ...

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Big Brands Are Watching You: Marketing Social Justice and Digital Culture 2024, University of California Press

ISBN-13: 9780520387072

Trade paperback

Big Brands Are Watching You: Marketing Social Justice and Digital Culture 2024, University of California Press

ISBN-13: 9780520387065

Hardcover