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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video - Nalty, Kevin, and Scott, David Meerman (Foreword by)
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Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand ...

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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video 2010, Wiley, Hoboken, NJ

ISBN-13: 9780470598887

Hardcover