Where is semiotics now? As the promised science of the social life of signs in general, semiotics has not been good to its word. Although well-established institutionally today--through specialist journals, research centres, international conferences, professional associations and the like--semiotics now seems quaintly out of place in a world where text, culture and technology defy metadisciplinary, if not metaphysical, explanation. When the semiotician has finished explaining the music of Primal Scream, the textuality of ...
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Where is semiotics now? As the promised science of the social life of signs in general, semiotics has not been good to its word. Although well-established institutionally today--through specialist journals, research centres, international conferences, professional associations and the like--semiotics now seems quaintly out of place in a world where text, culture and technology defy metadisciplinary, if not metaphysical, explanation. When the semiotician has finished explaining the music of Primal Scream, the textuality of an email message or the culture of the internet, most would believe there was still lots to be said. A generation ago, the radical humanities scholar turned to semiotics for the last word on news production, cinematic desire or the meaning of youth style. Today that last word (which is always the latest word too) is more likely to go to cultural studies, literary theory or postmodernism--all of which are in several senses 'beyond' semiotics even while remaining indebted to it. In addition, we can't so easily presume to separate notions of production and desire, say, or news and cinema, precisely because we can no longer say for sure where the differences lie between notions of text, culture and technology. Beyond Semiotics provides an approach to these three interdependent concepts of text, culture and technology, in order to show what semiotics had always had to marginalize, forget, or not see in the quest to professionalize itself. Meanwhile, outside the limitation of any discipline, the secular mysteries of text, culture and technology today continue to call for a response--not with the aim of laying bare the truth, but of opening up the sign.
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Add this copy of Beyond Semiotics to cart. $15.71, very good condition, Sold by Hay-on-Wye Booksellers rated 4.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2007 by Continnuum-3PL.
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Very Good. New/unused. Gentle storage marks and scuffs to covers. Light mark across edge of text block. Publisher stamp on title page. Contents unread. Trade paperback (US). Glued binding. 176 p.
Add this copy of Beyond Semiotics: Text, Culture and Technology to cart. $29.15, good condition, Sold by Fireside Bookshop rated 4.0 out of 5 stars, ships from Stroud, GLOUCESTERSHIRE, UNITED KINGDOM, published 2001 by Continuum International Publishing Group Ltd.
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