"This tour-de-force of the history of the implementation of innovation seeks to address one of the biggest problems faced by entrepreneurs and corporate executives alike: the conflation of entrepreneurship with innovation. They are not the same, and they each come with their own challenges and opportunities. Starting a business is not the same as innovating a new product or service. Many books explain how to pitch, start and scale a company, as well as how to structure engineering, product, sales, marketing, and financial ...
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"This tour-de-force of the history of the implementation of innovation seeks to address one of the biggest problems faced by entrepreneurs and corporate executives alike: the conflation of entrepreneurship with innovation. They are not the same, and they each come with their own challenges and opportunities. Starting a business is not the same as innovating a new product or service. Many books explain how to pitch, start and scale a company, as well as how to structure engineering, product, sales, marketing, and financial departments. It's implied that the company has a product or a service that has enough differentiators for the organization to succeed in the marketplace and that its founders and teams will thereby automatically be perceived as innovators. People get their understanding of what innovating means from various informal and formal sources, but it's when they get into creating something novel, whether a new product, conceptual breakthrough or business model, that they truly begin to reflect on what they thought they knew. It is then that they often become confused by the conventional wisdom. Silicon Valley pioneer and serial entrepreneur Marylene Delbourg-Delphis answers the most important questions about innovation that she has been asked by other founders and CEOs over the years. Packed with the benefits of hands-on experience, historical knowledge, and conceptual analysis, this book is a critical foundation for innovators, whether entrepreneurs or the strategic leadership teams of established companies, including heads of sales, marketing, operations, and product development"--
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Add this copy of Beyond Eureka! : the Rocky Roads to Innovating to cart. $5.99, very good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2024 by Georgetown University Press.
Add this copy of Beyond Eureka! : the Rocky Roads to Innovating to cart. $9.74, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2024 by Georgetown University Press.
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Add this copy of Beyond Eureka! : the Rocky Roads to Innovating to cart. $9.98, very good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2024 by Georgetown University Press.
Add this copy of Beyond Eureka! : the Rocky Roads to Innovating to cart. $9.98, good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2024 by Georgetown University Press.
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This book is in good condition. The cover has minor creases or bends. The binding is tight and pages are intact. Some pages may have writing or highlighting.
Add this copy of Beyond Eureka!: The Rocky Roads to Innovating to cart. $22.01, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Georgetown University Press.
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Fine. Sewn binding. Cloth over boards. 392 p. Contains: Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Beyond Eureka!: The Rocky Roads to Innovating to cart. $22.10, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Georgetown University Press.
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New. Sewn binding. Cloth over boards. 392 p. Contains: Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Beyond Eureka!: The Rocky Roads to Innovating to cart. $22.11, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Georgetown University Press.
