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Beyond Design: The Synergy of Apparel Product Development - Garner, Myrna B, and Keiser, Sandra
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This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product ...

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Beyond Design: The Synergy of Apparel Product Development 2012, Fairchild Publications, New York

ISBN-13: 9781609012267

3rd edition

Trade paperback