Excerpt from Better Advertising: A Practical Manual of the Principles of Advertising The attempt has been made to show as simply as the subject permits that the successful writing of adver tising copy involves important scientific principles, and that it is not a task that can be performed without pre v1ous thought and analysis. At the same time, it is hoped that this has been done in a practical way, so that the principles discussed can be applied 'to any situa tion likely to arise in the average business Office. About ...
Read More
Excerpt from Better Advertising: A Practical Manual of the Principles of Advertising The attempt has been made to show as simply as the subject permits that the successful writing of adver tising copy involves important scientific principles, and that it is not a task that can be performed without pre v1ous thought and analysis. At the same time, it is hoped that this has been done in a practical way, so that the principles discussed can be applied 'to any situa tion likely to arise in the average business Office. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Read Less
Add this copy of Better Advertising: a Practical Manual of the to cart. $19.55, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2018 by Forgotten Books.
Add this copy of Better Advertising: a Practical Manual of the to cart. $29.75, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2018 by Forgotten Books.
Add this copy of Better Advertising: a Practical Manual of the to cart. $55.78, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Forgotten Books.