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Best Practices in International Marketing

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Best Practices in International Marketing - Ronkainen, Ilkka A, and Czinkota, Michael R
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Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g

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Best Practices in International Marketing 2001, Harcourt College Publishers

ISBN-13: 9780030340369

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